My First Day at AMOMA

The working hours for my internship are pretty relaxed. I need to be at the office by 9 am and can leave anytime after 2 pm. Today I left for the office pretty early since it’s my very first day and I don’t want to be there late. I was pretty lucky as well, most of roads were free of traffic and I reached my destination in about 20 minutes.  

So my first day at work turned out to be pretty interesting. Upon my arrival I was greeted by my Manager Mr. Travers Lee. Travers primarily works at the Museum of Islamic Art, but he comes to the AMOMA office at least once every week. He explained to me the various tasks and responsibilities I am supposed to deliver each week. Even though all of the eight weeks seemed like a lot of work to me, I knew I would be able to learn from them a lot which actually is the main reason as to why I took this internship at the first place.

My task for week 1 was primarily research work. Since I am interning on Social Media, I was required to explore and study how various museums and other institutions throughout the world make use of Web 2.0 applications such as Facebook, YouTube etc… During my research I did stumble upon some remarkable advertising strategies, for example the strategy adopted by an Australian firm in order to publicize – “The World’s Best Job”. The amount of popularity this particular ad got was truly outstanding. Its YouTube channels, its flashy banner ads were one of the most highly viewed throughout the world. The most astonishing thing which I came across was the popularity achieved by its viral video and what strategy they did to achieve that.   

Also I cam across this very cool video on YouTube: 

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Do Watch It!!

Day 1 of my internship passed pretty quickly, I guess the primary reason behind it was my excitement. The importance of Social Media and its advantages are truly infinite and I am sure in the coming 8 weeks I will learn more about it.

~Shalom